Cross Network Marketing, Inc.- Creative - Execution - Results

Trumo International Sonesta Beach Resort

We provide a representative case study to highlight some of our marketing tactics that have specifically addressed a business challenge. Trump International Sonesta Beach Resort

Background:
New Hotel Opening Just North of Miami Beach.

Challenge:
Branding and Positioning a resort in a new destination. Creating the image that will bring the right clients into the property thereby supporting business levels

Solution:
To create a buzz, we opened with a major “Grand Opening Event”. We invited the “Who’s Who” of Miami. We showcased the property with Donald Trump as the Master of Ceremonies, John Secada as the name entertainment and a “Food is Art” Theme.

To complement the opening event, we put strategic marketing efforts in place in Local, Regional and National markets in the form of direct sales, Television and Radio promotions, newspaper advertising and direct mail. This multi-faceted approach enhanced the reach of our efforts.

Results:
Business levels and occupancy grew substantially and consistently compared with budget over the next 2-year period. The “Food is Art” concept was so successful that it was taken nationally to all Sonesta’s in the United States and is the basis of a major Public Relations Campaign.