Case Study #1: The Biltmore Hotel
Background Recently, CNMI worked with our client, The Biltmore, to revamp their social media strategy. The idea was to centralize all social media into one aggregated landing page within their website. We took a holistic approach to social media by designing a portal that would increase posts, streamline engagement and make it easier for the guest to share their experiences. The results proved to be a huge success.
Case Study #2: Trump International Sonesta Beach Resort
Background New Hotel Opening Just North of Miami Beach. Branding and positioning a resort in a new destination. Creating the image that will bring the right clients into the property thereby supporting business levels.
Case Study #3: Sonesta ES Suites
Background We converted fifteen Staybridge Suites and two Residence Inns to a new extended stay brand after the recent purchase of Sonesta Hotels by ReitManagement and Research (RMR) and Hospitalities Properties Trust (HPT). This assignment was on an accelerated timeline of 6 months. We needed a hierarchy and name that represented the brand extension as well as a way to set the extended stay product apart from the main collection in order to avoid brand confusion.
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“As Managing Director of The Biltmore I hired Jodi to assist our ownership and executive team to review the hotel’s positioning and guide us through the development of a brand strategy, supported by sales & marketing plans & budgets for the hotel and golf course. She is a skilled, talented and meticulous hospitality marketing professional who delivers as promised. She has in-depth and hands-on knowledge of hotel sales & marketing and is abreast of current best practices, trends and the South Florida market. She’s also a lot of fun to work with!”
“For over 10 years Jodi worked on multiple branding and marketing initiatives for Sonesta. Jodi is highly respected in the industry as a strategic thinker and results oriented brand leader. She has a unique skill set that combines a creative approach to problem solving along with an ability to articulate a clear strategic vision. Jodi understands the importance of integrating marketing from both a corporate prospective and on a property level. She was instrumental in re-branding Sonesta, launching our first loyalty program- Travel Pass and creating Food is Art a brand-wide initiative that took Sonesta to a new level. Her work ethic and focus helped move Sonesta forward.”
– Stephanie Sonnabend, President, Sonesta Hotels
“I had the pleasure of working with Jodi on the grand opening of the Trump International Sonesta Beach Resort. She was an integral part of the team during pre-opening and quickly set up the marketing department, developed the hotels positioning, a solid go-to-market strategy and a public relations campaign. Jodi created our opening theme concept and organized all the event details for our pre-opening party with over 1000 attendees. Her efforts contributed to strong results including occupancy and ADR. Jodi took on the added responsibility to set up our Spa, determine programming and operational elements until we brought on a spa manager. She continued to be actively evolved in the management after its opening.
Jodi reported directly to me while I was Vice President and General Manager of Trump International Sonesta Beach Resort and was an integral part of the Executive Committee. As Director of Marketing, Jodi Cross developed the Hotels positioning, managed all marketing aspects of the Hotel for four years subsequently. She was responsible for the creation of all pre/post-opening collateral, web site development and copy and advertising campaigns. She oversaw our Public Relation Agencies in Miami, New York & South America and the Ad Agency. She created our marketing plan, strategy and budgets for the resort. She oversaw a number of advertising campaigns that led to the Hotel achieving our REVPAR goals.
Jodi talents of creativity combined with an eye for detail ensured the success of the Hotels marketing. She is hard working and extremely knowledgeable and delivers results on a timely basis.”
– Alan Sonnabend, Sonesta Hotels
“Jodi and I have been serving on the The Commonwealth Institute Board for many years. As the Executive Director of TCI, she has demonstrated what ‘execution’ is all about and led others to keep our vision alive. Each and every initiative we partnered with touched and inspired many women owned businesses and executives to move their businesses forward; knowing that they have our organization behind them.”
Elaine Szeto, Executive Market Manager, PNC Bank
“From the moment we interviewed Jodi we knew she would be a great asset to our team of consultants. She drove results for our clients, built strong relationships internally with co-workers and externally with clients and partners. She is strategic, able to influence stakeholders and can manage highly complex and cross-functional programs.”
– Andrea Von Utter-CCO, Fishbowl Marketing
“I’ve not only reported to Jodi, but I’ve worked side-by-side on projects over the course of ten years. I can describe Jodi in two words: Creative and resourceful! As a marketer, she truly enjoys thinking out-of-the-box without going over-budget. She’s tough yet logical; smart and funny. We’ve worked together at Doral Golf Resort & Spa and Sonesta Hotels, including Trump International. She’s the kind of person you want on your team, because she’s able to take a project from beginning to end with excellent results. She has strong work ethic and really looks out for your best interest.”
– Dina Allende, Co-Founder, Clique Public Relations & Marketing
“The pleasure of working with you was all ours. We definitely will consult with you in the future. Many thanks for a fine job in a short time frame.”
– Raymond P. Caraballo, CCM, General Manager of Jonathan’s Landing